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Google Analytics Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Product is available as a SaaS solution that requires no additional hardware.
Customer Focus
Vendor works with companies of all sizes.
Select Customers
Contact vendor directly for case studies.
About Google Analytics
Google Analytics works with the user’s website to show how their customers interact with it. The program starts to work when a visitor reaches their site. It displays how each visitor arrived, what the visitor did, and how the visitor interacted with certain page elements.
Once users have all this data, the system can generate reports on site speed, campaigns, and targeting performance. Lastly, Google Analytics can cross reference different avenues of data with one another to help users understand the customer further. For instance, users can see if people who reached their site through a marketing campaign stayed for long periods.
About the Company
Google was founded in 1998 and is headquartered in Mountain View, California.
Google Analytics Key Features
- SaaS website analytics software solution
- Tracks the location for where each customer came from and all customer site actions
- Shows how customers interact with certain site elements
- Compares website activity against campaign goals
- Alerts users of poor page performance
- Easily shares data and dashboards with other workers
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