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Product is available as a SaaS solution that requires no additional hardware.
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Experian Alchemy Social is a social media management software solution users can use to handle monitoring, targeting, and marketing operations for Facebook ads. Right out of the box, users can use the program’s marketing database of 299 million American consumers from 116 million households.
This database has information on demographics and behavior and can help users develop ad segmentations that target key, profitable consumers. Once campaigns are ready to launch, the system can create complete campaigns, provide campaign suggestions in reaction to consumer behavior, and track ROI.
Experian was founded in 1996 and is headquartered in Ireland.