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– eTrigue DemandCenter Review

Product Snapshot

Pricing

Pricing starts at $600 a month.

Technology

eTrigue DemandCenter is available as a SaaS solution that requires no additional hardware.

Customer Focus

eTrigue works with enterprise and mid-sized customers.

Selected Customers

Cisco, Service Leadership Incorporated, Skype, Toltec Global Services, McGrath Power

About eTrigue DemandCenter

eTrigue DemandCenter is a marketing automation software solution built around lead management and nurturing. After a marketing campaign starts, users can create email marketing materials using a WYSIWYG editor and one of many HTML design templates. Once a mail out is sent, the system tracks how viewers interact with the message, takes in information via landing page and registers all activity prospects perform on the company website. Based on these interactions, a score is assigned to each lead, allowing sales reps to identify those with the highest possible conversion rates. Lastly, eTrigue DemandCenter can initiate drip campaigns in reaction to lead behavior and send out messages whenever a lead performs certain activities.

About eTrigue
eTrigue was founded in 2005 and is headquartered in San Jose.

eTrigue DemandCenter Key Features

SaaS marketing automation software solution
Maintains marketing campaigns
Users can create email marketing via WYSIWYG editor and HTML design templates
Tracks prospects’ interactions with email mail outs, landing pages and a company’s website
Automatically scores and ranks leads based on conversion potential
Initiates drip marketing messages in response to certain types of lead behavior
Can view campaign data through a number of different flexible segmentations