Oracle Eloqua Marketing Platform Review

Product Snapshot

Product Pricing

$2,000/month (Basic)
$4,000/month (Standard)
Contact sales for enterprise pricing

Technology

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with organizations of all sizes.

Select Customers

Boingo, CenterPoint Energy, Schneider Electric, TMEIC, The Hackett Group

About Oracle Eloqua Marketing Platform

Oracle Eloqua Marketing Platform is a top marketing automation solution that allows companies to easily create sophisticated emails and landing pages. Programmed to work like a desktop application, Eloqua accelerates time-to-execution to make campaign development easy and efficient.

Built by marketers for marketers, Eloqua has step by step instructions to show you exactly what you need to know to create a successful campaign. Eloqua provides a balance between strategy and execution that makes it possible for campaigns to scale worldwide, communicate effectively with potential buyers and gain a competitive advantage.

About the Company

Oracle has more than 380,000 customers, including 100 of the Fortune 100. Oracle solutions are deployed across a wide variety of industries in more than 145 countries around the globe. Oracle offers an optimized and fully integrated stack of business hardware and software systems to help organizations overcome the challenges they face and continue innovation.

Oracle Eloqua Marketing Platform Key Features

Targeting and Segmentation

Manage data through campaign history, activity information and program membership
Use prospect profiler to access an at-a-glance summary within the CRM system
Sort all contacts into specific groups with management tools
Use Eloqua’s platform to improve contact profiling
Sync up to 250 contact fields with existing CRM system to provide sales with real-time information on leads
Update information from an outside party vendor with a Eloqua AppCloud
Eloqua AppCloud provides a simple way to connect to marketing and sales applications
Access data automatically from web conferencing platforms, social media services, customer data providers and CRM applications
Manage subscriptions with bounce and opt-out control for email campaigns
Create landing pages without previous knowledge of HTML coding
Increase responses and enhance user experience with pre-populated forms and layout

Lead Scoring

Sync marketing and lead data with pipeline information to give sales accurate information on the effects of the marketing campaigns
Easily identify business requirements and organize a solution that fits the needs
API enables information exchange and data sharing through Web Services
Nurture cold leads with the lead nurturing program
According to regency of activity or degraded based on inactivity, lead scores can be determined
Qualified leads are passed to sales if they are considered to convert to closed revenue
Integrate Eloqua with sales by using Eloqua’s AppCloud

Automate Lead Nurturing

Develop lead nurturing programs to educate prospective customers on the value of the company
The intuitive workflow engine provides an easy way to create nurturing programs
Customize email and landing page content with the instinctual visual editor
Send an auto-response, alert a salesperson, or add a prospect to a telesales program with ease
Use Eloqua Hypersites to create a relevant experience for the consumer when a single landing page is not enough
Use campaign automation to simplify an event’s process from invitations to comments after the event has taken place
Scale marketing operations and create repeatable processes to better manage your time
Eloqua works with Return Path to provide email testing and reputation management tools
24×7 monitoring of the email servers and IP addresses in order to see complaints, hard bounces, and blacklisting

Sales

Understand the buyers through sales enablement and a prioritized view of the most engaged prospects
Use the graphical summery of online activities to help the sales force focus conversations that resonate with the buyers
Use Eloqua Engage as an email tool that customize, send and track emails from iPad, CRM and the web
Connect Eloqua and B2B marketing applications and services with the AppCloud

Marketing Automation

Put the most successful campaigns on repeat with email marketing automation
Use text and voice messages to access a wider audience
Deliver relevant content to prospects by leveraging RSS (Really Simple Syndication) technology
Customize URLs to communicate with prospects in a relevant and personalized manner
Create a campaign easily with website forms and premade pages
Share campaign across social media sites with the click of a button
Measure success of campaign through reports and dashboards

Marketing Analytics

Use closed-loop campaign reporting to help marketers understand the effects of their campaigns on revenue and ROI
Use campaign engagement reporting to see which channels offer the most interest to the buyer
Website analytics reporting provides insight into the performance of thee website from a demand generation perspective
Database health reporting gives marketing professionals an accurate diagnosis of the health of the marketing database
See the number of visitors that have come to the website over a specific period of time
See which pages are the most popular and see how much time is spent on each page
Website analytics explains the effect referring sites have on a company
Measure the impact social media and other sites have on the traffic a company website receives