Cision Communications Cloud Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with midsize and large enterprises.

Select Customers

National Association of Realtors, StarKist, OpenTable, Bayer, St. Baldrick’s Foundation

About Cision Communications Cloud

Cision Communications Cloud is marketing software that enables marketing teams to identify influencers, create and distribute content, and measure marketing effort impact. The platform provides users with access to a database of influencers, enables companies to earn media visibility through distribution by PR Newswire, and monitors coverage and across multiple channels such as online, social, print and broadcast.

The software generates analytics utilizing the system’s proprietary metrics and data integrations, helps users to create content that is both relevant and technically efficient, and tracks the user’s brand mentions in real-time across millions of online stories. Additionally, the platform measures earned media analytics through prominence scoring, impact scoring, and social reach, website analytics through integrated UTM codes or urchin tracking module parameters, and campaign reporting through CRM-like functionalities and coverage tracking.

About the Company

Cision was founded in 1867 and is headquartered in Chicago, Illinois.

Cision Communications Cloud Key Features

Media database contains 1.6 million records, 20K daily updates, and 300K digital influencers
Access to professional services consultants
Monitors coverage on TV and radio across all top US markets
Equipped with tools for improving impact and relevancy
Investor Relations solution suite