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This product has reached its end-of-life and is no longer being supported by the vendor.

RETARGETING

– Chango Programmatic Video Review

Product Snapshot

Technology

Chango Programmatic Video is available as a SaaS solution that requires no additional hardware.

Customer Focus

Chango works with enterprise, multinational and mid-sized customers.

Selected Customers

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About Chango Programmatic Video

- Chango Programmatic Video Chango Programmatic Video is a retargeting software solution that works across video streaming channels from premium publishers. The program features a 400+ million Internet user database with behavioral profiles for each person. Using these profiles, the system can stream video pre-rolls to these people whenever they load online videos based on their specific interests. These video pre-rolls can both build brand awareness and drive more conversions on a company website. The product generates reports and insights on a company’s target audience, and each pre-roll ranges from 15 to 30 seconds. Lastly, Chango Programmatic Video continuously updates its profile database to ensure top-notch accuracy for targeting.

About Chango
Chango was founded in 2008 and is headquartered in New York City. The company is recognized as one of Twitter’s top retargeting partners.

Chango Programmatic Video Key Features

  • SaaS retargeting software solution
  • Uses a 400+ million Internet user database to target video pre-rolls to people who go on to streaming websites
  • Works across YouTube, The Weather Channel, Sony Pictures, CBS Interactive and more
  • Each pre-roll is 15 to 30 seconds
  • Builds brand awareness to new audiences
  • Designed to bring in more conversions
  • Continuously updates its own profile database to keep all profile data up-to-date and accurate

 

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