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RETARGETING

– Chango Facebook Exchange Targeting Review

Product Snapshot

Technology

Chango Facebook Exchange Targeting is available as a SaaS solution that requires no additional hardware.

Customer Focus

Chango works with enterprise, multinational and mid-sized customers.

Selected Customers

About Chango Facebook Exchange Targeting

Chango Facebook Exchange Targeting is a retargeting software solution that works across Facebook to showcase retargeting ads to viewers. At the start, the program analyzes 400+ million Internet users’ browsing and search engine histories. When these people log into Facebook, the system displays newsfeed and sidebar ads to them based on their interests. These ads are designed to facilitate conversions on a company website and are completely customizable. For people who click on ads but fail to convert, the product enters them into a separate retargeting database and sends out retargeting display ads to them throughout general browsing sessions. Lastly, Chango Facebook Exchange Targeting can target ads for people in specific geographic regions.

About Chango
Chango was founded in 2008 and is headquartered in New York City. The company is recognized as one of Twitter’s top retargeting partners.

Chango Facebook Exchange Targeting Key Features

SaaS retargeting software solution
Works with Internet users’ browsing and search engine history data to determine targets for Facebook ads
Displays ads in the newsfeed and sidebar
Users can design their own ads
Sends out retargeting display ads to people who click on Facebook ads but fail to make complete conversions
Automatically handles the ad bidding process and optimizes all bids based off of ROI numbers
Can send out targeted ads to users in specific cities and provinces