Buffer Review

Product Snapshot

Product Pricing

Product is available in multiple plans:

Individual – Free
Awesome – $10 per month
Business – $99+ per month

Technology

Product is available as a SaaS solution.

Customer Focus

Vendor works with individuals, small companies and large enterprises.

Select Customers

Business Insider, Campaign Monitor, the Denver Broncos, About.com, The Seattle Times

About Buffer

Buffer is social media management software that enables users to schedule posts, track content performance and manage all social accounts from a centralized interface. The platform automatically posts scheduled posts based on any user-defined content schedule, enables users to maintain an active social presence and increase social influence, and offers a browser extension that allows users to customize social posts and share across multiple channels simultaneously.

The software enables users to create customized message changes for each social channel, tracks content engagement and interactions, and identifies the kind of content that resonates best with each audience. Additionally, the platform tracks key engagement metrics including clicks, Likes, reach, shares, comments, Retweets, and Mentions, maintains an at-a-glance best post performance portal, and is designed to deliver and export analytic reports.