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Bridgeline Unbound Insights Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Product is available either as an SaaS or on-premise marketing solution.
Customer Focus
Product can be utilized by mid-market companies and subsidiaries of Fortune 1000 companies.
Select Customers
HealthCore, HookedonPhonics, AARP, National Childrens Museum, National Insurance Crime Bureau
About Bridgeline Unbound Insights
Bridgeline Unbound Insights is an analytics tool that can be used by marketers to immediately analyze the performance of their marketing efforts. The Unbound Insights smart recommendation engine helps identify solutions to optimize site content and reach campaign goals.
With Goal Driven Marketing, Bridgeline Unbound Insights helps companies improve web campaign success and provides marketers with the ability to track and optimize all of the multi-channel marketing efforts. Bridgeline Unbound Insights provides marketers with the important metrics like scenario funnels, click density maps, click-through paths and page overlays.
About the Company
Bridgeline Digital has created award winning web experience management software and interactive business technology solutions to help their customers reach their business goals. The Unbound suite is offered as either an on-premise or SaaS solution that includes web content management, ecommerce, e-marketing and web analytics that can be utilized by companies to improve their websites, online marketing or online stores. Unbound Content was awarded the 2010 CODiE Award for the Best Content Management Solution. Over the last 10 years, Bridgeline has won over 50 industry awards including be named one of the top interactive technology companies in America by BtoB Magazine.
Bridgeline Unbound Insights Key Features
- Companies can group multi-channel efforts into a single campaign to track and measure campaign goals
- Dynamically suggests ways on how site content can be optimized to meet campaign goals
- Monitors activity of all CMS content including entry/exit pages and provides external and search referrer reports. Tracks pageviews and bounce rate as well
- Help companies spot patterns with their visitors including visitor loyalty and their browser capabilities
- Provides an overlay of modification dates of content on a trend graph to understand analytics
- Helps companies understand click streams and usage patterns. Also includes the ability to create audience profiles
- Companies can specify a sequence of actions and clicks to gain a better understanding of visitor conversions
- Track top referring site and pages navigated to next for any specific webpage
- Companies can track file and image downloads
- Provides insights into what visitors are searching for on a site or online store
- Provides watch name, visitors in that period of time, total count, conversion rate, unique visitors and unique count
- Provides a better user experience by enabling companies to deliver personalized content based on visitor profiles
- Data can be emailed as HTML, exported in to Excel or saved as a PDF
- Companies can monitor click activity in real-time to see what areas of the site are getting the most clicks
- Custom reports can be generated using any of Unbound Insights database cube dimension
- Alerts can be set up for page counts, views, watched events and be distributed via email
- Reports automatically include page authoring labels to make analysis easier
- Automatically adds page tags to new content, eliminating manual processes and additional costs
White Papers and Demos
White Paper provided by Bridgeline Digital
According to research conducted by Salesforce and the Harvard Business Review Analytic Service, only 15 percent of marketing teams are using advanced marketing techniques (i.e., tools, analytics, and practices). That means only a small portion of marketers think past the sale and deeply understand their ability to affect the customer journey.
White Paper provided by Bridgeline Digital
A visual buyer's guide ranking the top vendors in the Marketing Automation industry. At it's simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
White Paper provided by Bridgeline Digital
Why do most companies implement Marketing Automation? To increase marketing and sales effectiveness, to gain insights through transparency in marketing and sales activities, and to measure performance in order to understand marketing ROI and other activities.
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