Bitly Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with enterprise and mid-sized companies.

Select Customers

Contact vendor directly for case studies.

About Bitly

Bitly is link management software that enables users to shorten and optimize links across multiple devices and channels, track link analytics, and collect performance and marketing insights. The platform allows users to share links via Bitly, API or other partner integrations, measures marketing campaign performance and related success, and delivers data and insights that enable users to tailor marketing efforts in order to best fit audience needs.

The software enables users to shorten link URLs for sharing on social channels, through email and through SMS text messages, collect social channel KPIs including performance and audience engagement, and allows users to replace the ‘bit.ly’ in link URLS with the user’s brand name. Additionally, the platform identifies key insights and trends using benchmarking data, as well as delivers content consumption data including devices used to access content, ideal publishing times, and data on industry peer performance.

About the Company

Bitly was founded in 2008 and is headquartered in New York City.

Bitly Key Features

Customer experience tracking functionality
Device-aware link creation capabilities
Brand management tools including account activity segmentation, team performance insights, and filtered analytics based on department, location, channel or user
Access to dedicated support teams
Dedicated IT teams for 24/7 security and account monitoring