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WEB ENGAGEMENT MANAGEMENT

– Appinions Review

Product Snapshot

Technology

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with multinational, enterprise and mid-sized customers.

Selected Customers

About Appinions

Appinions is a web engagement management software solution that identifies, manages and analyzes key brand influencers. At the start, the program can identify social media markets and segments that need more brand advocates. Users can then pull up lists of key influencers, see the audiences they have sway over and view their social media profiles. Once a shortlist of advocates is compiled, users can message these people directly and have them participate in buzz generating discussions. The system can track which types of topics generate the most social media interactions, and users can run full campaign reports. Lastly, Appinions can send out alerts whenever certain brand advocates make comments.

About Appinions
Appinions was founded in 2008 and is headquartered in New York City.

Appinions Key Features

SaaS web engagement management software solution
Shows online markets where more brand advocacy is needed
Pulls up full lists of social media advocates, their immediate audiences and their social media profiles
Directly messages advocates to encourage them to make branded online discussions
Tracks which types of topics generate the most buzz
Shows results of buzz campaigns
Sends out email alerts in reaction to certain key influencer actions