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SOCIAL MONITORING TOOLS
– Addvocate Employee Advocacy Platform Review
Product Snapshot
Technology
Addvocate Employee Advocacy Platform is available as a SaaS solution that requires no additional hardware.
Customer Focus
Addvocate works enterprise, multinational and mid-sized customers.
Selected Customers
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Addvocate Employee Advocacy Platform
Addvocate Employee Advocacy Platform works across managing social media channels to identify in-company brand advocates and ensure that their voices are heard. The program can track all active brand advocates and pull up their social media histories to see what types of conversations they have been having. As managers confirm advocates’ identities, they can promote advocates’ posts and expose them to more social media followers. After a promotion occurs, the system can monitor the featured post’s social media impact. Lastly, Addvocate Employee Advocacy Platform can identify what types of content best resonate with a company’s social media followers.
About Addvocate
Addvocate was founded in 2012 and is headquartered in San Francisco.
Addvocate Employee Advocacy Platform Key Features
- SaaS social media monitoring and marketing software solution
- Identifies brand advocates that work for the company they are trying to promote
- Pulls up full advocate social media histories
- Promotes advocates’ posts for greater visibility
- Measures the impact of each promoted post
- Identifies the types of posts that are most successful in reaching people
- Applies advocate privileges to personal social media accounts, eliminating the need for separate logins and passwords
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