Your Brand: At Risk or Ready for Growth?

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Your Brand: At Risk or Ready for Growth?
It’s widely recognized that through the emergence of mainstream digital channels and the social web that marketing has changed.The report – “Your Brand: At Risk or Ready for Growth?” was conducted by Professor Michael Hulme, Associate Fellow of the Institute for Advanced Studies at Lancaster University. Through Hulme’s research and qualitative studies, that included surveys and interviews of over three thousand individuals from around the world, we have learned what this change really means for today’s consumers. This paper takes a look at the main findings as it relates to Web Content Management.

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