According to Forrester Research, Inc., new technologies—like through-partner marketing automation—will go from cool to critical as digital, social, and mobile channels open up new opportunities for how B2B marketers attract and interact with customers. If you’re in the market for a proven solution that will optimize your channel marketing operations and have a greater impact on revenue growth, this document is for you.
In the downloadable report, Marketing Advocate offers a comprehensive checklist to use when selecting a through-partner marketing automation software vendor.