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Steve Olenski

Sr. Creative Content Strategist, Responsys
Over Caffeinated Writer

I am currently a senior creative content strategist at at Responsys.

I am also a creative, imaginative and passionate writing professional, specializing in all aspects of advertising and marketing, social media, content development and management, innovative thinking and idea generation.

I’m a copywriter with significant experience in advertising, marketing and branding.

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Feb 27, 2013

Steve Olenski wrote this post:
Marketers Continue To Struggle With Big Data

Does steady advance of big data and data-driven decision making mean that gut feelings are a thing of the past? Steve Olenski, a senior content strategist for Responsys, argues in this article that the challenge for marketers today is to feel out a happy medium between data and intuition.

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About Responsys

www.responsys.com

Responsys is a leading global provider of on-demand email and cross-channel marketing solutions. In 2005, building on the solid Responsys technology foundation, the company introduced a new approach to interactive marketing, Cross-Channel Lifecycle Marketing, which soon became the industry standard. In 2009, the company introduced the Responsys Interact Suite, the first on-demand interactive marketing Suite. Today, that fundamental shift in marketing has become a revolution that we call New School Marketing.

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