Currently VP of Enablement at CallidusCloud, Shreesha Ramdas was the co-founder & COO at LeadFormix, a marketing automation platform, where he raised the initial funding, built the company and contributed to the successful acquisition by Callidus in January 2012. Prior to LeadFormix, Shreesha was the co-founder of OuterJoin, an online marketing services company that helped B2B and B2C customers develop and execute effective online marketing. Before that, Shreesha drove new business development at Catalytic Software, where he was instrumental in developing key accounts including Viacom, Countrywide and Orange. He has also held key management positions at MW2 Consulting and Yodlee, where he held the role of General Manager of its offshore center. Shreesha holds a Bachelor of Engineering in computer science and an MBA in marketing and systems.
It’s official! The buzz about content marketing in B2B marketing circles is not dying down, which means that it's time for businesses to commit to a dynamic and cogent marketing strategy with content at its crux. Here are some key pointers on the best ways to take charge and ensure that your content marketing strategy is on the right track.