Levelwing

Gauging real-time reactions and getting a pulse on conversation trends is a key benefit to monitoring social media conversations. With the right social media monitoring tool, your brand can gain deeper insight to create better social marketing campaigns with greater ROI.

Though DuckDuckGo’s 3 million searches per day are dwarfed by Google’s respective 13 billion, DuckDuckGo is in fact supported by advertising. Find out if this anonymous search engine is right for your paid search marketing campaigns.

With new developments and trends always arising, there have been some recent changes to Facebook promotions that now make it easier for social marketers to spend less while gaining a broader reach on the popular social media platform.

We understand that owning and/or operating a small business has its own unique challenges, especially when it comes to leveraging available resources and maximizing your efforts. Here are 5 tips to help reinforce your digital marketing efforts in 2014 – and don't worry, nine months is plenty of time to turn things around!

Better get those mobile-optimized email templates fired up, because according to a recent statistic from email analytics provider Litmus, nearly half of all email sent gets opened on a mobile device!

One area of digital marketing where confusion is clearly present is on the topic of negative match types in search campaigns. Often, within a single account, keyword organization and match type utilization on bidded keywords appears thoughtful and calculated, but negatives reveal quite the opposite.

Call tracking can be applied to virtually any form of marketing and helps to bring clarity and direction to a marketing plan. Next, let’s address the considerations you must make when setting up call tracking and some other helpful tips.

As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers have explored the advertising options that Facebook provides, many still haven’t explored all of the unique targeting options that Facebook has to offer.

There is a theme throughout the digital environment of a paralysis of choice: a completely overwhelming landscape of metrics and comparisons that often leads decision-makers in circles. Below we break out varying types of approaches when considering online analytics implementations to help combat this paralysis.

If you’re a social marketer who is managing one or more Facebook Pages – and more importantly, measuring what you do – Facebook Insights is vital to your job. So, it’s probably not news to you that last month, Facebook rolled out some changes to Page Insights. If you haven’t had a chance to catch up on what’s new, don’t worry: here’s a lowdown on the changes as well as some tips on what to focus on of the available metrics.

There’s been a lot of chatter about the anticipated launch of video ads within the Newsfeed on Facebook (versus the video ads that were previously offered only as a premium Homepage placement) and it’s now official, according to a recent Facebook blog post.

The trend of native advertising has caught on with online placements outside of search and social media and often times we don’t even realize it. That’s probably because it’s working. In this blog post Levelwing goes into detail on how social media platforms are moving past the traditional old display advertising methods to let advertisers link up with prospective customers.

There are more social conversations going on around brands and products today than ever before, but that only makes the issue of how to drill down on the exchanges that are going to provide actual value versus the rest of the chaff more important than ever. This post from Levelwing provides a few tips on how to make your search queries count when diving into the social conversation deep end.

One of the greatest aspects of digital marketing is the ability to track ad spend and subsequent revenue. See how ad spend and big data interact.

How was your 2013? Did you run in to a few roadblocks with data? Now is the perfect time to start planning for 2014 and start the new year off with some “healthy” data and analysis practices! This post from Levelwing details the top BI data research resolutions you should stick to in 2014.

As Facebook advertising has experienced incredible growth, many marketers have wondered – what’s the value of advertising on this site? This blog post from Levelwing's Tori Theiss looks at how investing in advertising on Facebook can influence the effectiveness of your paid search ad campaigns.

You’ve seen multiple comparisons of potential benefits and advancements web analytics products promise for your campaign management needs and overall site goals. In the process of vetting a web analytics product, often times the debate comes down to two front-runners: Google Analytics and Adobe Analytics.

If you’re wondering if the increase in dollars being pumped into digital initiatives is worth it, nearly half of ad revenue at the 20 largest companies (Google, Microsoft, Disney, etc.) is digital. These statistics, as well as a plethora more, were recently compiled and released by Business Insider as part of their new BI intelligence research and analysis service focusing on all things digital. Read on for more great data nuggets from the BI Intelligence: Future of Digital report and what these trends mean for marketers like us.

On October 23rd Google began testing the incorporation of branded banner ads as a replacement for the traditional paid search ads. With the focus strictly on branded search terms, Google has only implemented this feature for about 30 advertisers that are now seeing their banner creative take over the top of the SERP for a small portion of branded search queries.

As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to be more relevant in all our initiatives. Luckily, relevance is something that has been on our minds for quite some time now.