Let Big Data Help You Make Better Decisions
Today customer data is the number one catalyst for big data initiatives – and marketers have the most to gain from better use of customer data.
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Janelle Johnson
Director, Demand Gen at Act-On Software, Inc., Act-On Software
Expert in Online Marketing
Expert in Online Marketing
Janelle runs lead generation, lead nurturing, and customer satisfaction campaigns, using content marketing and cross-channel techniques. She's a key player in the development of all processes for lead and pipeline cultivation and maturation, with a primary focus on the activities required to increase conversion rates. She also oversees reporting and metrics for stakeholders. Previously, she was a Field Marketing Manager for Cisco.
Janelle Johnson wrote this post:
Let Big Data Help You Make Better Decisions
Let Big Data Help You Make Better Decisions
Janelle Johnson wrote this post:
Ten Tips for Creating Enticing Calls to Action
Ten Tips for Creating Enticing Calls to Action
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, your lead generation and sales success still very much depends on executing your email marketing campaigns with skill and creativity.
Janelle Johnson wrote this post:
Marketing Automation: Get Started With A Plan for the First Thirty Days
Marketing Automation: Get Started With A Plan for the First Thirty Days
Gleanster analyst Ian Michiels offers straightforward guidance for implementing marketing automation in the recent Gleanster Research paper, “The New Rules of Digital Engagement.” If you’re thinking about marketing automation software, consider whether your existing process is working well and re-visit your marketing techniques.
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