Williams, former Deputy Editor at The Inquirer and a journalist since 2005, serves as Head of Technology Media at LEWIS PR. He is in charge of creating campaigns and content for both traditional and social media.
The massive growth of the internet - particularly the adoption of cloud services - has had a massive impact in changing our expectations when it comes to how we access and pay for goods and services. Ian Williams provides an overview of the growth in cloud-based subscription billing models.
In the rush to move to a SaaS model, it’s easy for an organization to pick the first subscription management and billing system that meets their basic needs. But as a company grows and its services mature, this choice can quickly become no longer fit for purpose, creating a whole new set of challenges for migrating the business to a cloud platform.