What to Look for in Real Estate CRM Software
In real estate, good relationships and a strong client base are everything -- making it imperative that your agency's CRM software effectively track every step along the way. Whether you choose to modify a standard CRM platform or invest in a specialized solution for real estate agencies is up to you, but there are pros and cons to each. Below we outline what to look for in real estate CRM software, whether you opt for a standard system or a specialized one.