Are You Making the Most of Your CRM System?
After choosing and rolling out a CRM system, many businesses will leave it at that. But are they really making the most of their system? The answer for most businesses is "probably not." The CRM system should be the main tool for your sales and marketing departments. It needs to be kept up to date, just not with the data it holds, but also how it is set up. Then you can make the maximum use of the data it holds.