Jennifer Hartwell is Product Marketing Manager at Revitas and blogger for The Revitas Blog at blog.revitasinc.com.
An effective channel management strategy is pivotal for companies that rely heavily on sales and distribution channels to bring their products to market. Yet an ineffective channel strategy will end up harming you, in more ways than one. We discuss 6 ways a poor strategy could be costing you.
Leveraging functionalities that are beyond a system’s scope is like trying to put a square peg in a round hole. Although the peg will never fit, many companies attempt to push their systems far beyond their originally intended scope in an effort to wring out every last bit of potential savings. Contrary to the integration craze, sometimes two solutions are better than one. Joe Alphonse states his case for separating contract management from CRM.
To see why technology companies need to keep an eye on contract and revenue management, look no further than your smartphone. Think about where it came from. You likely bought it from a retailer, which received it from a distributor, which relayed it from the manufacturer, which sourced the dozens of components from equally as many suppliers.