How the iPad is Changing The Game of Selling
It is likely that in some point in your career you’ve either heard of or used the business tool that is most commonly referred to as ‘The 4 Ps of Marketing.’ These ‘4 Ps’ have been used since the mid-20th century to help companies define how they are going to promote the right product, in the right place, at the right price. I’m here to tell to you about a new set of ‘4 Ps’ – the ‘4 Ps’ of how the iPad is changing the game of selling.