February 29th, 2012 | | Comments Off on Next Generation Web Content Management – A Comprehensive Assessment of Current Challenges & The Future of WCM
Customers and prospects are engaging in a growing number of digital channels before making purchases, and the buying process is rarely a set of simple linear steps. Supporting prospects throughout the buying cycle requires a dialogue between a company and the prospect, and this dialogue should be highly relevant, timely and personalized to maximize marketing effectiveness and grow top-line revenue.
February 29th, 2012 | | Comments Off on How to Run Your SMB Like a Large Enterprise
As your Small to Medium Business (SMB) takes on new staff, implements new processes and expands its operations, it’s important to have a robust business system that supports this kind of growth. If your goal is for your SMB to grow into a large enterprise, start running it like one.
February 29th, 2012 | | Comments Off on The ERP Warehouse Module vs. Best-of-Breed WMS
The effective management of your warehouse and fulfillment/distribution operations is critical to the ongoing success of your business-but you’re unsure whether to select your ERP’s warehouse module or a best-of-breed warehouse management system (WMS). Unfortunately, the answer is not simple. In today’s tight economy, there is significant pressure to use the warehouse module from your ERP vendor because its price is usually heavily discounted as part of the original ERP license or the cost of integration is presumed to be lower.
February 29th, 2012 | | Comments Off on How to Use Social CRM to Deliver Superior Customer Relationships
How would your customers rate their relationships with your company? The customer relationship management (CRM) focus was merely on the activities and preferences of the client so a company could more easily and readily address their needs, upsell and cross-sell solutions and drive strong revenue and profit streams.
February 29th, 2012 | | Comments Off on Nine Questions to Ask about SaaS
SaaS does not spare customers the need to ask vendors the same questions about service levels, costs, and other issues that they would ask themselves if they were planning on-premise implementations. Of the nine questions customers should ask about SaaS, seven also apply to on-premise deployment. However, the issues of changing needs prompt two more questions unique to SaaS.
February 29th, 2012 | | Comments Off on Implementing Kanban Alternatives in Lean Manufacturing
Many people equate Lean manufacturing with the use of kanbans: physical or visual signals that trigger replenishment. While kanban use is indeed a part of many Lean programs, it is not the only solution for triggering the movement of material.
February 29th, 2012 | | Comments Off on Improving Marketing Results with CRM
Marketing is not perceived as an exacting science. Many times, marketing plans, campaigns and other activities are planned from guesswork or past “experiences”. As a result, money can be quickly wasted on marketing initiatives which were poorly conceived and poorly executed.
February 29th, 2012 | | Comments Off on On-Demand ERP in the Enterprise: A Practical CIO Guide to Implementation
This paper, based on the experience and best practice established by early adopters, sets out a framework for deciding on and implementing on-demand ERP within enterprises of 250 employees or more, or in divisions within a larger enterprise. The paper will examine key concerns such as data integrity in enterprise systems, maintaining compliance and ensuring proper process management, as well as discussing new skills and approaches to help maximize returns on investment.
February 29th, 2012 | | Comments Off on The Executive Guide to Contract and Chargeback Management: How Pharmaceutical Manufacturers Smartly Automate to Strengthen Profitability
Small and mid-sized pharmaceutical manufacturers are struggling to manage large group purchase organization (GPO) contracts, process heavy volumes of chargeback submissions and ensure pricing policies are fully compliant with regulatory requirements.
February 29th, 2012 | | Comments Off on On-Demand Mid-Market CRM: Front-to-Back Office Integration a Clear Differentiator
This AberdeenGroup Executive White Paper focuses on the business value of front-to-back office integration for small and mid-market companies as well as the role of Software-as-a-Service in enhancing that value. AberdeenGroup field research conducted for this paper concludes that small and mid-market companies will soon find they have outgrown their sales-focused CRM applications and will require more robust solutions to fully integrate pre-sales information with customer data contained in their transactional systems.
