February 28th, 2012 | | Comments Off on Traceability 2.0: Ensuring Food Safety and Achieving Competitive Differentiation through Multi-Dimensional Traceability
In response to the many highly publicized large scale food recalls that have occurred over the last few years and diminishing consumer confidence, both regulators and the industry are responding with stricter guidelines and policies to ensure the safety of the U.S. food supply. As a result of this increasing scrutiny, along with the growing complexity of the food supply chain, many food company executives are re-examining their ability to ensure the safety and quality of their products.
February 28th, 2012 | | Comments Off on True 360 Degree Visibility: The Silver Bullet for SFA
For years, the mantra for SFA and CRM Systems has been to achieve a 360° view of the customer. The sad truth, however, is that traditional standalone Sales Force Automation solutions are not able to deliver this complete view for the sales force and leave major “blind spots” on key customer activity with the company.
February 28th, 2012 | | Comments Off on Tying the Shop Floor to the ERP Systems
In the years leading to 2000, many manufacturers realized it was necessary to prepare for a potentially disruptive transition in the IT functions when the turn of the century arrived. With thoughts of internal systems not functioning properly – or even stopping the manufacturing processes altogether – action was required.
February 28th, 2012 | | Comments Off on Modifying and Maintaining ERP Systems: The High Cost of Business Disruption
Today’s enterprise resource planning (ERP) systems are challenged to provide the architectural agility necessary to support businesses in a high-change, global environment (e.g., to accommodate merger and acquisition [M&A] activity, new financial or regulatory requirements, organizational restructuring, or new business processes). A recent IDC survey shows that the negative impact of business disruptions attached to ERP modifications is simply too high: a 20.9% decline in stock price, a 14.3% revenue loss due to delayed product launches, and a 16.6% decline in customer satisfaction.
February 28th, 2012 | | Comments Off on Using CRM to Sell More
This document is written to address the specific issues related to CRM and Sales Professionals. When considering a CRM solution, it is critical to understand the needs of your sales team members and how they would utilize this CRM application on a daily basis.
February 28th, 2012 | | Comments Off on Using the Voice of the Customer to Gain Business Benefit: How Customer Feedback Can Improve Business Performance
Despite the explosion in the number of ways customers interact with a company, benchmark research carried out by Ventana Research shows that contact centers handle the majority of customer interactions. As the primary interface point for customers, the center thus is the de facto face of the company, and how an agent handles an interaction can have a significant impact on perception of the company and its brand, and as a result on its business performance.
Customer profiling is one of the main driving actions that help in obtaining benefit from CRM. Simply put, this activity tells you who your customer is so that you can market and sell your services to him.
Many confuse the purpose of a job advertisement with a job description. These are both valuable tools, but are not replacements for one another.
February 27th, 2012 | | Comments Off on Less Is More: Increasing Manufacturer’s Efficiency through Inventory Reduction
ERP solutions are data-driven. This is arguably the most beneficial technology feature because it alerts users to the specific inventory needs right down to quantities and timing. The right ERP tool can analyze historic and current data such as customer orders, inventory balances, usage/shipment of each product, seasonal trends, etc. and apply these insights to future inventory predictions. Armed with this knowledge, manufacturers can make more intelligent decisions regarding how much inventory to keep in stock and how best to respond to customer demand, regardless of seemingly unpredictable fluctuations. This help ensure investments are being made in the right place and that operations remain efficient.
Paid search marketing solutions offer a broad range of functionality to make your online advertising campaigns easier to manage and much more effective. This article highlights the key features you’ll want in your paid search marketing solution.
