Soffront Marketing Automation

Acquire, retain and grow profitable stakeholder relationships with Soffront Marketing. Plan, execute and monitor multi-channel campaigns spanning Direct Mail, the Web, Email and Telemarketing. With Soffront Marketing, you make the most of your critical business information, generated across various touch points. It is a part of an integrated CRM solution that includes Soffront Sales, Soffront Customer Support, Soffront Employee Support and Soffront Customer Portal.

Soffront Marketing provides a closed loop solution for campaign planning, execution and results measurement. Plan multi-channel campaigns with a configurable workflow for design, approval and rollout. Collaborate with multiple departments and create a cross functional action plan. Automatically capture and transfer the leads from web based campaigns. The prospects who register to download a whitepaper or attend an event are part of the integrated CRM database. Assign the leads from various campaigns (Web or Email or Tele-marketing) automatically. Measure the results of the campaign in real-time to get a handle on campaign ROI. Monitor the results continuously and improve marketing ROI.

• Zero foot-print web client
• Unified view of customer across all touch points
• Multi-channel campaign management
• Campaign planning with configurable workflow and collaboration
• Plan activities and tasks
• Calendar view of multiple activities
• Leverage cross-sell an up-sell opportunities
• Plan activities and tasks
• Calendar view of multiple activities
• Manage campaign collateral centrally
• Segmentation and targeting to optimize marketing strategy
• Manage opt-in / opt-out preferences
• Leverage cross sell and up sell opportunities
• Capture and assign leads automatically
• Track and Measure ROI from campaigns
• Event Triggered Actions (with the optional Soffront Business Rules)
• Advanced Outlook integration
• Multi-level group security and SSL support
• Built to adapt – configure and customize to match the way you work
• Up and running in days
• Part of an integrated CRM solution