Miva Merchant Introduces Shopping Cart Software Solution

Miva Merchant has released a new e-mail marketing application, Miva Merchant Mailer. The company has done this in conjunction with e-mail marketing provider, Exact Target. The new app is specifically designed with ecommerce store owners in mind.

Miva Merchant Mailer is a simple and easy to use e-mail marketing application. It provides merchants with the ability to engage their customers and increase their sales. The application has hundreds of pre-built templates making it easier for users to create professional-looking e-mails without the use of HTML, and the customization options for HTML-capable users are unlimited.

Miva Merchant COO, Rick Wilson, says they’ve been an enterprise customer of Exact Target for years and when the opportunity came to partner with them to leverage their platform in an easy-to-use, intuitive product for small and medium size business space, they immediately moved to offer such a product.

Merchants can also add opt-in e-mail addresses directly from their website and add them to their e-mail lists in real time, if they choose. Customers may try Miva Merchant Mailer free for a 30 day trial. Pricing starts at $9.95 for up to 250 contacts and you can send an unlimited number of e-mails. You are only billed by your list size.

Some other features included in the application are reporting to track and improve your results over time, and modular integration with the Miva Merchant software, will be available soon.

Miva Merchants offers a complete ecommerce solution that consists of PA-DSS validated shopping cart software. It is PCI compliant with eCommerce hosting, credit card processing services and also custom website design and development.

More than 50,000 merchants use Miva Merchant’s highly customizable software.