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MARKETING AUTOMATION

– Infor10 CRM Enterprise Outbound Marketing Review

Product Snapshot

Technology

Works on a number of operating systems, including Windows, IBM, AIX, Sun Solaris, HP-UX, and Red Hat Enterprise Linux.

Customer Focus

Infor’s CRM Enterprise Interaction Advisor is designed for enterprises that need extensive marketing and IT management capabilities, in addition to the standard customer relationship management features.

Select Customers

Customer Case Studies

Bell Canada, Navy Federal Credit Union

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About Infor10 CRM Enterprise Outbound Marketing

Infor10 CRM Enterprise Outbound Marketing gives you the tools necessary for planning, executing, and monitoring all outbound marketing campaigns for every one of your customer contacts. With Infor10 CRM Enterprise Outbound Marketing, you can perform multichannel marketing campaigns in order to build continuing customer relationships by accommodating customer preferences, helping you win and keep current customers while still selling more to them.

In addition to helping you build customer relationships, a multichannel marketing campaign through CRM Enterprise Outbound Marketing allows the customer to opt in or out, cross-sell more to customers, comply with regulations, and follow your company’s marketing policies, all from one application. Infor10 CRM Enterprise Outbound Marketing is easy to use, even without extensive SQL and database experience.

About Infor
Infor is the third largest provider of enterprise applications and services, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites that are engineered for speed. Using ground-breaking technology that delivers a rich user experience, Infor offers flexible deployment options that give customers a choice to run their businesses in the cloud, on premises or both.

Infor offers a complete array of products to manage every part of the front office, back office and the top supply chain operations. Whatever the user’s role or responsibility, information flows seamlessly and securely, providing necessary data for well-informed decisions and agile response to changing business needs.

Infor10 CRM Enterprise Outbound Marketing Key Features

Sophisticated Email Marketing

Develop personalized email campaigns.
Track opened emails and click-through responses.
Automatically take care of “unsubscribe” requests.

Powerful customer insights

Delivers tons of customer data to use in future marketing campaigns.
Precise customer targeting to find the best offer.
Customer offers based on demographics, previous behavior, and campaign history.

Multichannel Campaign Management

Event-triggered campaign execution.
Ensure campaign targets receive the correct combination of messages
Send campaign materials through direct mail, telephone, email, texting, and more.

Reporting & Analysis