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LookSmart Syncapse Ads Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Product is available as a SaaS solution and requires no additional hardware for installation.
Customer Focus
Vendor works with midsize and enterprise customers.
Select Customers
Contact vendor directly for case studies.
About Syncapse Ads
Syncapse Ads is social and search marketing software that utilizes media specialists, audience insights and bid optimization software in order to deliver relevant audience segments, marketing messages and time frames. The platform provides users with the ability to test, refine and retarget all customers within the customer lifecycle, and is delivers brand transparency through tailored dashboards and custom reporting functionalities.
The software assists paid media and social content strategies through engaged audience identification, extracts data from multiple sources to define social engagement segments, and includes internal customer data within social reports for more in-depth conclusions. Additionally, the platform translates audience intelligence into marketing campaigns, and is equipped with test-and-learn tools in order to drive marketing improvements.
About the Company
LookSmart was founded in 1997 and is headquartered in El Segundo, California.
Syncapse Ads Key Features
- Search budget management tools
- Supports content and messaging variant functionality
- Bid optimization software automatically allocates funds to highest performing campaigns
- Social brand audit functionality
- Brand perception and customer behavior tracking and analysis
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