Maximizer CRM Case Study: Carl Storz Endoscopy

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Maximizer CRM Case Study: Carl Storz Endoscopy
Karl Storz Endoscopy has stark proof of the effectiveness of customer relationship management (CRM) software. Given the business the company is in–manufacturing and supplying precision instruments for peering into hidden cavities – it’s entirely appropriate that it can show a clear link between CRM use and sales performance.

Matthew Richards, IT manager at the Sydney-based subsidiary of the German surgical instrument maker, says the biggest users of the company’s Maximizer CRM system also happen to be its most successful sales reps.

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