IBM Campaign Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Product is available as both an on-premise solution and as a SaaS solution.

Customer Focus

Vendor works with midsize to large companies and across multiple industries.

Select Customers

Contact vendor directly for case studies.

About IBM Campaign

IBM Campaign is marketing automation software that supports marketing teams through campaign design, execution, performance measurement and optimization. The platform assists users with conducting multi-channel, outbound marketing campaigns, implement deep data source segmentation and enables users to tailor messages to large numbers of contacts.

The software is designed with campaign targeting tools designed to improve response rates, and is equipped with predictive modeling capabilities. Additionally, the platform supports end-to-end campaign management, assists with campaign creation processes, and records and provides access to interaction data.

About the Company

IBM is headquartered in Armonk, New York.

IBM Campaign Key Features

Advanced analytic reporting tools
Built on a flowchart interface
Allows users to reuse campaigns and campaign elements
Marketing activity measurement tools
Supports targeted, on-going customer and prospect communications
Manages customer and prospect interaction histories
Ad-hoc field creation capabilities
Measures multiple campaign aspects including segment, products, channels, brand and time