Demandbase ABM Platform Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with businesses of all sizes.

Select Customers

Broadridge, Iron Mountain, Surescripts, Dell, DocuSign

About the Demandbase ABM Platform

The Demandbase ABM Platform is an account-based marketing software solution that provides visibility into market performance across the user’s entire funnel. The platform enables users to manage audiences and measure progress for target accounts, provides companies with a single system for ABM audience creation, management, activation and measurement, and allows marketers to create audiences from their existing CRM data, by uploading existing account lists, or through the platform’s AI-powered Account Selection tool.

The software is equipped with ABM analytics tools that diagnoses the health of any audience by comparing it to other audiences, allows marketers to generate look-alike audiences or build control group audiences, and segments and classify audiences for campaigns. Additionally, the platform identifies visitors and enables users to engage with them through personalized web experiences, as well as enables marketers to provide sales teams with insights and talking points in order to increase conversion.