CM Server Active Assembly
To automate content authoring for Web sites, every Web Content Management system (WCM), starts with some form of separation of content and format. Content is defined in “content types” or “capture templates” that allow marketers, line of business owners or others to enter content without technical knowledge of site design – either through a simple structured Web form, or through “in context” editors that allow entry through a WYSIWYG page similar to what the final output page will be.
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