First impressions mean everything. Whether prospects are being introduced to a new person or a new brand, their brain sees little difference. Both activate the same region of the brain responsible for assigning prices to objects, which is one reasons why marketers invest hundreds of thousands of dollars into a brand’s first impression — the landing page — each year.
Your landing page appears on Google as a paid result, curated, crafted and designed to be the perfect first impression to your brand. Like a snapshot, it imprints an image on prospects’ minds and remains there for the rest of your relationship, no matter how brief or how long that relationship becomes.
Benefits and Features of Landing Page Optimization
The best way to create a fantastic landing page is through a top landing page optimization software solution. This software normally includes tools like A/B testing, a WYSIWYG builder (meaning no HTML knowledge needed) and robust analytics, so you can always know how your audience is reacting to your brand and your message.
Whether you plan to build one landing page or dozens, select one of these top 5 landing page optimization solutions. With a top landing page optimization solution, you are sure to experience a higher conversion rate and hand pick the most responsive potential customers.
Introducing the Top 5 Landing Page Optimization Software
1. Unbounce: For the Marketer
Amazon, LinkedIn, Canon and Intuit use Unbounce, entrusting the service to help generate hundreds of landing pages with high conversion rate standards. Unbounce comes equipped with a wide assortment of templates as well as an intuitive drag-and-drop method to building pages.
Your data analysers won’t go hungry either. Unbounce integrates with dozens of popular solutions, including Google Adwords, Salesforce and Mailchimp.
2. Optimizely: For the Analyzer
Optimizely tracks engagement, conversion, clicks and sign-ups, but the software is not limited to that. Optimizely seeks to test anything you can imagine that would help you build a better, stronger page. The solution is also scalable, employing project management functionalities for the bigger companies, with additional user accounts and an intuitively sorted inventory of Optimizely experiments.
Optimizely is a great solution for those who prioritize control over an intuitive experience. If you want to measure, target, allocate, schedule and track with limitless possibilities, Optimizely is for you.
3. Pluralis: For the Collaborator
A hybrid between a consultation service and software, Pluralis is also great for small businesses on a budget. The vendor offers a free solution up to 2,000 monthly views and a substantial Silver Package for $99 a month, which comes with a monthly expert variation and a 20,000 monthly traffic limit.
4. Clicktale: For the Observer
Conversion is always key, so what does Clicktale do to improve conversion rates? Clicktale tells you the journey each user took to reach a conversion. You will understand how your users read, what your users are interested in and what drives them to click that button, fill out that form or buy your product then and there.
5. Visual Website Optimizer: For the Everyman
The company’s humble goal is to provide conversion results without “a degree in rocket science.” They make A/B testing easy, with colorful visuals that make “experiments” look like games.
More Marketing Software Recommendations
These five solutions are only a sample of the great solutions that exist in the market. To explore more marketing solutions side by side, download our Top 10 Marketing Automation Software report. It’s chock-full of must-have details like key features and pricing. If you want more free software advice, follow our Twitter or subscribe to our blog in the top right corner of this page.
[Photo courtesy of Marc Roberts]