Get Satisfaction CRM Provider Receives Immense Funding from InterWest Partners

Get Satisfaction, a social CRM provider, declared InterWest Partners as their latest source of investment funding of a Series B $10-million. The four-year-old company has so far raised $20.9 million, including a $6 million Series A last September and a $2.3 million seed round at the very beginning of 2010. InterWest general partner Bruce Cleveland will join the Get Satisfaction board of directors.Get Satisfaction focuses on offering products that give various vendors  an easy yet powerful CRM platform, to conduct online customer relationship management, sales, and marketing duties. One exceptional landmark Get Satisfaction made was releasing a distinguished method for companies to manage publicity through Twitter. The social media route was an innovative move in 2008, but is now heavily emphasized by prospering businesses.

Within the past year, Get Satisfaction discovered a method to optimize their company’s Facebook fan page to a customer interactive community. Customers are able to engage in discussion regarding customer service, product inquiries and reporting issues through specific tabs.

However, Get Satisfaction reached an incredible and distinguished milestone in 2009 when they welcomed a chief executive officer, Wendy Lea, who maintains a reputable name among the Silicion Valley professionals. She strongly feels that the social-enterprise engagement that Get Satisfaction methods reflect are undoubtedly a landmark in the way enterprises operate.

Lea argues: “much of the current discussion around social business today is about internal processes such as file sh+aring or employee collaboration…for Get Satisfaction, social business is about customers becoming active participants in every aspect of the business and creating tangible value on both sides of the relationship.”

A spokesperson representing Get Satisfaction explains, “ [Lea] has experience on all sides of the industry: CEO, investor, mentor, board member many times over.” As a previous co-founder and business expert that earned well-deserved notoriety, for once trafficking $250 million to a company, Wendy is anticipated to earn Get Satisfaction outstanding profit and publicity.

While Lea and Get Satisfaction progressively work toward that aspiration, the InterWest Partners investment should assist in the innovation of enterprise products, engage in essential partnerships, and publicize Get Satisfaction’s brand to a global market with multi-lingual clients and product lines. Today, Get Satisfaction gathered 2,500 clients that resonate from domestic and global technology veterans such as Zynga, Mint, Procter & Gamble, Panasonic, and Walmart.

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