Industry-specific CRM solutions can be a godsend for businesses who operate within a distinct industry and manage unique customer lifecycles. For example, insurance companies and agents must follow a hefty list of laws and regulations, manage commissions and qualify customers for certain plans and policies. The best CRM for insurance companies enable agents to develop deeper relationships with customers, directly (and positively) impacting their bottom line.
Why Insurance Agents Need CRM Software
These days, many successful businesses operate under a customer-centric business model, where brands prioritize discovering and appealing to a customer’s preferences. Yet many insurance companies operate from within a product-based standpoint instead of focusing on customer relationships, since there is less of a need to remain in contact with clients until policy renewal time.
Focusing on products over people means that many agencies aren’t as motivated to adopt a CRM solution. Yet insurance agencies that have taken the plunge are seeing numerous benefits from their CRM, such as streamlined customer support workflows, more sales and additional opportunities to engage with and sell to clients. Plus, as customers demand more personalized, custom-tailored insurance solutions, agents will find it hard to meet needs without a customer relationship management system in place.
5 of the Best CRM for Insurance Companies
The best CRM for insurance companies is easy to use and adopt. Aside from basic functions, agents will love tools that address unique industry concerns such as commission processing, policy management and accessibility from any web-enabled device. If email marketing is part of your agents’ sales strategy, you will want to find a solution with built-in email marketing that includes templates and tools needed to set up drip marketing campaigns.
Depending on the type of insurance policies you sell, you may need a more specific solution that not only caters to insurance agents, but also conforms to your unique type of insurance, be it life insurance or homeowners insurance. Lastly, look for solutions that integrate with software you’re already using, whether that’s quoting software such as CSG Actuarial or Compulife, or call center software.
1. Radius – $24/month Starting Price
Agents will also love these features:
- Email marketing management
- Sales automation
- File storage
- Multi-agent management tools
2. Zoho CRM – Free Starting Price
Still, users will benefit from the following features:
- Opportunity tracking
- Email marketing tools
- Integration with popular social media channels
- Hierarchy and territory management
3. NexJ Contact for Insurance – Contact for Pricing
Agents will also love these features:
- Group calendar and task management
- Policy, claims and billing models
- Lead and opportunity management
- Microsoft Exchange synchronization
4. AgencyBloc – $59/month Starting Price
Other useful features include:
- Agent management tools for administrators
- Carrier contact tracking
- Commission tracking and management
- Monitoring unique customer lifecycles
5. ClaritySoft CRM – $39/user/month Starting Price
Agents will also benefit from these features:
- Anytime, anywhere access on all mobile devices
- Email marketing management
- Microsoft Outlook integration
- Customizable reports and dashboards
While insurance agents aren’t traditionally known for developing deep, personal bonds with their customers, with today’s CRM solutions, now is the perfect time to make the switch from a project-centric to people-centric approach. Whether you’re a single insurance agent or an insurance business that manages various agents, with the best CRM for insurance companies, you’ll sell more policies, build deeper relationships and make a positive impact on your bottom line. For more information on how your business can use customer relationship management software to boost sales, head to our CRM Research Center, where you’ll find useful blog posts on all of today’s hot CRM topics.